June 19, 2024

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State AG suing Aspen Dental, accusing enterprise of deceptive marketing and advertising

Condition Lawyer Basic Maura Healey is suing a dental chain with South Shore spots for allegedly deceiving patients and cheating them out of their dollars.

In a assertion, Healey said Aspen Dental, which has hundreds of franchises throughout the U.S. and several on the South Shore, which includes Quincy, used “bait-and-change advertising and marketing campaigns” that promised free products and services that individuals had been afterwards billed for. 

“Aspen Dental took edge of susceptible customers in require of dental care and used deceptive promoting to lure them into their places of work less than untrue pretenses,” Healey reported. “We’re suing this enterprise for violating both point out regulation and its earlier promises not to have interaction in specifically these unlawful techniques, and we’re in search of restitution for patients harmed by this misconduct.”

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