May 19, 2022

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State AG suing Aspen Dental, accusing enterprise of deceptive marketing and advertising

Condition Lawyer Basic Maura Healey is suing a dental chain with South Shore spots for allegedly deceiving patients and cheating them out of their dollars.

In a assertion, Healey said Aspen Dental, which has hundreds of franchises throughout the U.S. and several on the South Shore, which includes Quincy, used “bait-and-change advertising and marketing campaigns” that promised free products and services that individuals had been afterwards billed for. 

“Aspen Dental took edge of susceptible customers in require of dental care and used deceptive promoting to lure them into their places of work less than untrue pretenses,” Healey reported. “We’re suing this enterprise for violating both point out regulation and its earlier promises not to have interaction in specifically these unlawful techniques, and we’re in search of restitution for patients harmed by this misconduct.”

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In addition to Quincy, Aspen has destinations in Hingham, Hanover, Plymouth, Brockton and Bigger Boston.

Healey’s place of work submitted the complaint and exhibits, which ended up much more than 100 internet pages lengthy, in Suffolk County Remarkable Court docket on Thursday. The criticism alleges Aspen violated point out buyer security regulations and a settlement the enterprise produced in 2014 with the lawyer general’s workplace. 

Healey claimed Aspen billed consumers for appointments after telling them first appointments would be no cost. She stated the practice took benefit of shoppers with emergencies. She said the organization advertised “no concealed fees” but experienced sophisticated billing constructions.

The organization also allegedly took advantage of very low-profits people by marketing that it took “all insurance coverage,” but Healy claimed it failed to get MassHealth, the state’s health insurance policies which includes Medicaid, covering low-profits people. 

Steve Nolan, the senior vice president of communications for Aspen Dental, pushed again from the allegations and claimed Healey’s lawsuit was “intended to seize headlines.” The corporation strategies to combat the situation. 

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“Sadly, the Massachusetts attorney typical has introduced a lawsuit primarily based on overblown rhetoric that is inconsistent with its very own steps,” Nolan said in an e-mail. “The attorney normal is relying on old information and facts gathered in the course of the program of an investigation that is now lasted for much more than 5 yrs. They consider to make up in sound and fury what the charges deficiency in benefit.”

Nolan stated the corporation has labored with Healey’s business office from the commencing of its investigation and that “most, if not all of the considerations raised by the (attorney general’s) office that we’ve recognised about were being dealt with extensive in the past, no matter whether we agreed with them or not.”

Aspen Dental is headquartered in Syracuse, New York. 

Major 3 this 7 days all have drinking water views:$1.4M for dwelling with bird’s-eye perspective of Nantasket. And all the South Shore sales.

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Joe Difazio can be arrived at at Comply with him on Twitter @jldifazio.

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